If you offer a product, you will sell it to people who need that product.

If you offer a solution, you will sell your solution to people who have a problem.

If you offer value, you will no longer need to sell anything.

Uber doesn’t sell transportation. They offer you time.

Amazon doesn’t sell products. They provide convenience.

Think about the service you offer from the perspective of the customer. How is it adding value to their life?

How can you explain that value to others?